Hyundai Verna Advertisement Campaign
Client: Hyundai India
Project Title: "Verna Rules the City" Campaign
Category: Automotive Advertisement
Platform: Print and Digital Media
Objective:
To create a high-impact advertisement for the launch of the New 4S Fluidic Hyundai Verna, focusing on its premium design, advanced features, and customer-centric offers. The campaign aimed to establish Verna as the ultimate choice for urban customers, showcasing elegance, sophistication, and value.
Creative Concept:
The campaign leverages Hyundai’s global tagline, “New Thinking. New Possibilities,” aligning it with the car's sleek design and urban appeal. Featuring the London skyline (including the Tower Bridge and London Eye), the ad positions the Hyundai Verna as a car that combines international style with Indian pride, making it the perfect fit for modern, city-based customers.
Design Features:
- Hero Image: The Hyundai Verna in a striking silver color is showcased prominently to highlight its fluidic design and contemporary appeal.
- Backdrop: Iconic landmarks such as Tower Bridge and London Eye emphasize global standards and elegance.
- Call-to-Action: The text “Savings up to ₹25,000” is strategically placed to capture attention while ensuring clarity of the offer.
- Brand Identity:
- Hyundai’s logo and tagline are seamlessly integrated.
- Additional elements like the "Pride of India" badge tie the campaign to national pride.
- Support Information: The ad includes customer care numbers, the H-Care service tagline, and a footer with a disclaimer for transparency.
Execution:
- Media Placement: The advertisement was designed for placement in premium magazines, newspapers, and online platforms targeting urban audiences.
- Typography and Color Palette:
- Clean, bold typography ensures readability and aligns with Hyundai’s branding.
- A neutral and metallic palette complements the sleek design of the car, enhancing its premium image.
Results:
- The campaign drove significant awareness of the Hyundai Verna, highlighting its premium design and competitive pricing.
- Successfully engaged the target demographic, boosting showroom visits and inquiries during the launch phase.