Print advertising is a form of advertising that uses physically printed media, such as magazines and newspapers, to reach consumers, business customers and prospects. Sloka provides professional media buying and media planning services using authentic data from INS, ADEX, Response Trackers etc, along with impactful campaign creatives.
Television advertising involves two main tasks: creating a television advertisement that meets broadcast standards and then, placing the advertisement on television via a targeted air time media buy that reaches the desired customer. Sloka provides both production services and effective media buying across channels using TAM data.
Radio advertising is based on the idea of creating an audio-only environment and placing the listener inside of it. A typical radio spot features a professional voice-over artist reading descriptive copy over an appropriate bed of background music. Sloka provides insightful radio spots with professional in-house content writers, followed by voice-overs and music. Air time is bought and media planning is done based on RAM data, specific market dynamics and the target group.
Digital advertising is a form of marketing and advertising which uses the Internet to deliver promotional marketing messages to consumers. It includes email marketing, search engine marketing (SEM), social media marketing, many types of display advertising (including web banner advertising), and mobile advertising. Sloka provides all digital advertising services including creating campaigns and implementing them in a cost-effective manner.
Out of Home advertising is advertising that reaches the consumer while they are outside the home. Out of Home advertising is focused on marketing to consumers when they are "on the go" in public places, in transit, waiting (such as in a medical office), and/or in specific commercial locations (such as in malls). This advertising formats fall into four main categories: billboards, street furniture, transit, and alternative. Sloka is known for its extremely creative campaigns based on specific campaign objectives and implementing them in a cost-effective manner.