Name: Sloka Advertising Private Limited
Legal Status: Private Limited Company
Nature of Business: Full house advertising agency
Details: Campaign Designs, Campaign Execution, Media Planning, Media Buying, Industry Analytics, Market Research.
Just when it seemed like we have conquered the goliath called advertising; new advertising media
rummaged onto the scene and represented a humongous new lab for us to experiment with - right
from outdoor through digital - and we started learning new concepts like behavioral time lines,
geographical targeting, advertising analytics, SEOs, print innovations and a lot more. The explosion of
the internet gave equal access to millions of consumers, creating powerful new advertising channels
through which we could spread a brand’s message. Suddenly, our trusted old strategies were no
longer applicable. If we were to evolve with the times, we had to evolve our way of thinking too. Old
habits die hard, but they had to die eventually.
We still surprise ourselves by finding different ways to look at the same problems, but that is what
creativity is all about. Over the decades when words like 'advertising analytics' were alien to India till
the present times when we talk about analytics 2.0, there never has been a single solution that is the
omnipotent answer for all advertising case studies, especially because advertising is truly organic. And as all organic things evolve, we too have been undergoing a concurrent evolution over the last 3
decades, and it’s not over yet.
Ask someone what advertising is and you will most likely hear about television commercials,
newspaper ads and radio spots. But we know it is more than that. It is change. Ignoring it is not a
choice anymore. Its effect is ubiquitous and it is what we do.
Sloka takes a look at where your customers are and designs marketing plans targeted towards those
spaces. There is no sense in you being where your customers are not.
Opportunities for growth exist everywhere - in what is known, in what is unknown, in the smallest of
details, in the largest of concepts, on terra firma, in thin air, in radio waves and LED luminescence. And
they are all interconnected. Just because we have never done something earlier, never meant we
should not do it now.
As an advertising agency, Sloka provides a service. But so do hotels and massage parlors. The
difference is that they give you a menu of services to choose from. And we don’t. Simply because
each client and each brand has a new perspective and its own DNA, which has to be evolved and
personified into what the brand stands for. We believe in brand evolution and not brand mutation.
Evolutions are organic while mutations are radical and unsustainable.